A large religious organization headquartered in Australia faced mounting challenges with its legacy Member Management Platform. The system had grown outdated — both in technology and usability — and the internal tech team had disbanded, leaving the platform stagnant.
With members across five continents, the client required a responsive, secure, and scalable solution that could support weekly rollouts and address growing feature demands from global users.
- An outdated user interface hindered engagement and usability
- Unsupported technology components made the platform brittle and risky
- No in-house development team left the system without enhancements or fixes
- The organization required regional rollouts on a continuous delivery model across five AWS regions
- UI Modernization:
- Replaced legacy UI with a responsive template, ensuring ease of use on mobile and desktop
- Boosted user experience and increased adoption across continents
- Replaced legacy UI with a responsive template, ensuring ease of use on mobile and desktop
- Tech Stack Upgrade:
- Replaced deprecated controls and unsupported components
- Introduced API-based modules for key functionality to accelerate timelines and reduce costs
- Replaced deprecated controls and unsupported components
- Multi-Tenant Architecture:
- Designed a multi-tenant database structure
- Rolled out to 5 countries with tenant-specific customizations, while maintaining codebase consistency
- Designed a multi-tenant database structure
- Feature Enhancements & Weekly Rollouts:
- Set up development, QA, and deployment workflows to enable weekly Sunday rollouts
- Ensured each region’s updates were synchronized, secure, and region-specific
- Set up development, QA, and deployment workflows to enable weekly Sunday rollouts
✅ Replace outdated tech stack with supported components
✅ Introduce a modern, responsive UI
✅ Design & implement multi-tenant architecture
✅ Weekly rollout planning & support
✅ Ongoing feature development and customization
- Platform: ASP.NET, C#, VB.NET
- Database: SQL Server
- Cloud: AWS – Hosted across 5 regions (multi-country deployment)
Tenant Isolation + Scalability
Regional rollouts required strict tenant isolation, while still maintaining scalable and secure infrastructure
Customization vs Standardization
To manage diverse regional needs, Softsell balanced tenant-specific features with a common codebase, optimizing long-term maintainability
Global Release Discipline
Coordinating Sunday morning rollouts across five continents required mature DevOps processes and cross-team collaboration
✅ System stability with modern components
✅ Fully responsive platform adopted across global regions
✅ Weekly deployments enabled faster feature delivery
✅ Successfully synchronized with regional payment gateways and compliance needs
✅ Set a foundation for future scalability and regional autonomy
- Customer Since: 2016
- Duration: 4 years (till 2020)
- Scope: End-to-end platform modernization and global deployment
Reconnected a global user base through modern design, stabilized infrastructure, and regionally tailored solutions
Softsell delivered modernization with meaning — empowering a global faith-based organization to serve its members better, faster, and with confidence across five continents.
